CMS operations, site maintenance, and QA
I build, maintain, and support production-ready websites, landing pages, and email experiences. My focus is on CMS workflows, quality assurance, and dependable execution so teams can ship updates safely, keep sites accurate, and support ongoing business needs.
I started my career as an Email Developer, spending three years building responsive, cross-client emails using HTML, CSS, and JavaScript in production environments. That role strengthened my technical foundation, attention to detail, and QA habits, and sparked my curiosity about how websites, email, and content systems work together as part of a larger digital experience.
That curiosity led me to expand beyond email and into full web and ecommerce work. I began learning CMS platforms like WordPress, building custom Shopify themes, and taking courses in design and marketing to better understand how content, systems, and tools connect. Those projects and courses helped me move from building individual assets to supporting complete digital experiences.
I’m motivated by growth and continuous improvement. I enjoy learning, challenging myself, and being around people who push each other to do better.
Password Required: eflean
A fully custom theme with Klaviyo integration, product filtering, metafields, and all major templates built from scratch.
Extended a WordPress site with a custom plugin, CPTs, and ACF to power a flexible, editor-friendly menu system that scales without relying on theme modifications.
A responsive landing page connected to ConvertKit to capture subscribers and sync them into automations.
Designed a complete welcome flow experience, including a targeted pop-up and an 8-email sequence, focused on introducing the brand, building trust, and driving first-time conversions.
Redesigned a YETI marketing email for better clarity, hierarchy, and mobile performance, then rebuilt it using MJML for reliable cross-client rendering.
