3+ years email production experience • 1,500+ campaigns deployed
With a background in HTML email development, campaign QA, and marketing platforms, I help teams build and launch email campaigns while supporting promotional sends, automated lifecycle programs, and customer journeys.
I started my career as an Email Developer, spending three years building responsive, cross-client emails in production environments using HTML and CSS. That experience strengthened my technical foundation, attention to detail, and QA discipline while exposing me to the scale and complexity of high-volume marketing campaigns.
Over time, I became more interested in the strategy behind those campaigns — how lifecycle emails, promotional sends, and customer journeys work together to support marketing goals. I began expanding my knowledge of lifecycle marketing, automation, and ecommerce systems while continuing to develop my technical skills across platforms like Klaviyo, Marketo, Shopify, and WordPress.
Today I focus on supporting marketing teams by combining technical email development with campaign execution and lifecycle automation. I enjoy working at the intersection of marketing and technology, helping teams launch reliable campaigns, maintain scalable email systems, and create email experiences customers actually want to receive.
Designed a complete welcome flow experience, including a targeted pop-up and an 8-email sequence, focused on introducing the brand, building trust, and driving first-time conversions.
Designed a complete abandoned cart recovery flow with a segmented sequence: 7 emails for new shoppers and 5 for returning customers, reminding of items and encouraging checkout.
Planned a full August campaign calendar for Wilde, mapping weekly email campaigns around seasonal events, product highlights, and value-driven content to engage subscribers and support brand growth.
Redesigned a YETI marketing email for better clarity, hierarchy, and mobile performance, then rebuilt it using MJML for reliable cross-client rendering.
A responsive landing page connected to ConvertKit to capture subscribers and sync them into automations.
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A fully custom theme with Klaviyo integration, product filtering, metafields, and all major templates built from scratch.
