Shopify Liquid HTML Tailwind CSS Javascript Klaviyo Metafields JSON Templates

Custom Shopify Theme: Papatui Rebuild

I recreated the storefront of the Papatui brand to demonstrate my ability to build real, production-style Shopify experiences. The project includes everything you’d expect in a functioning ecommerce site—dynamic content, filtering, search, email capture, and fully built templates. The goal was to show how I can translate a real brand design into a customizable, merchant-friendly theme.

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Password: eflean

Project Overview

I approached this project as if I were building a theme for an actual client. Instead of creating a generic demo store, I recreated a real brand’s layout and components to show how I translate design decisions into working code. This meant rebuilding the homepage, product pages, collection logic, search, and account areas while keeping everything flexible and easy for non-technical teams to manage.

A big focus of the project was ensuring that the theme felt like a complete. I built out product filtering, search functionality, and responsive layouts to give the store a polished, modern feel. I also integrated Klaviyo so visitors could join the brand’s email list directly from the site, and I used metafields to handle content like free-shipping badges without needing to hardcode anything. Because Shopify powers so many major brands, I wanted this theme to feel like something that could be shipped into a real store with minimal changes.

Throughout the build, I leaned on my experience in front-end coding and CMS work to structure everything in a clean, maintainable way. Every section, block, and template uses Shopify’s schema system to keep content modular. Merchants can update text, images, layouts, and products without asking a developer to step in, which is critical for fast-moving ecommerce teams.

This project helped me bring together all the skills I’ve been building. HTML/CSS, JavaScript, Liquid, Klaviyo, design understanding, and systems thinking. More than anything, it shows how I approach a full ecommerce experience from both a technical and user-focused perspective.

Key Highlights

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Rebuilt a complete Shopify theme from scratch, recreating the layout and functionality of a real ecommerce brand.

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Integrated Klaviyo to capture new subscribers and connect site activity to automated email flows.

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Used Shopify Metafields/Metaobjects to handle dynamic content like free-shipping messaging without hardcoding.

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Implemented product filtering and collection logic for fast product discovery.

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Built a fully functional search experience to help customers quickly find products.

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Developed all major templates: Home, Product, Collection, Search, Cart, Account, Login/Register, and 404.

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Ensured responsive layouts across mobile, tablet, and desktop using clean component-based CSS.

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Structured reusable JSON templates and customizable sections to allow merchants to update content without coding.

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Focused on performance and best practices, including clean Liquid loops, optimized images, and semantic HTML.

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