CASE STUDY
A 5-email welcome flow and targeted pop-up system designed to convert new visitors into first-time customers through clear messaging, structured onboarding, and a simple conversion-focused journey.
Built a 5-email welcome flow with a clear role for each message, guiding users from signup to first purchase.
Planned the full lifecycle journey around audience behavior, messaging clarity, and conversion-focused progression.
Designed a targeted pop-up with intentional timing, triggers, and simple messaging to reduce friction and improve signups.
Created a scalable system that supports future testing, optimization, and expansion across lifecycle campaigns.
CASE STUDY
From strategy to execution, here's how I designed and built a welcome flow experience that drives results.
This project focused on improving how YoungLA introduces new customers to the brand through a structured, easy-to-follow onboarding experience.
YoungLA's content was highly visual but lacked a clarity, making it harder for new subscribers to understand the brand and move toward a first purchase.
I designed a simplified welcome flow with clear progression, giving each email a specific role to guide users from introduction to conversion.
