CASE STUDY

Custom Shopify Theme: Papatui Rebuild

A custom Shopify storefront rebuild created to demonstrate production-style ecommerce development using Liquid, dynamic content systems, product discovery features, and Klaviyo integration.

Password: eflean

Key Highlights

Shopify Theme

Rebuilt a complete Shopify storefront using HTML, CSS, JavaScript, and Liquid while recreating the structure of a real ecommerce brand.

Dynamic Content Systems

Used Shopify metafields and metaobjects to manage reusable content and reduce the need for hardcoded theme updates.

Ecommerce Functionality

Implemented filtering, collection logic, and search functionality to support product discovery and modern storefront navigation.

Klaviyo Integration

Integrated Klaviyo email capture directly into the theme to support subscriber growth and lifecycle marketing automation.

Project Preview

CASE STUDY

How the Project was Built

From strategy to execution, here's how I designed and built a welcome flow experience that drives results.

Overview

This project focused on building a scalable WordPress website that allowed non-technical teams to manage dynamic menu content without relying on hardcoded layouts or page builders.

The Problem

Many ecommerce themes look polished visually but become difficult for merchants to manage when content, layouts, and marketing systems are too rigid or hardcoded.

The Approach

I recreated the storefront with modular Shopify architecture, dynamic content systems, and reusable components designed around flexibility and long-term scalability.

Execution

  • Rebuilt core storefront templates using HTML, CSS, JavaScript, and Liquid
  • Implemented Shopify metafields and metaobjects for reusable dynamic content
  • Built filtering, collection, and search functionality for product discovery
  • Structured templates and sections using Shopify's schema-based system
  • Integrated Klaviyo email capture to support subscriber collection and automation

Impact

  • Created a scalable and merchant-friendly Shopify storefront experience
  • Improved flexibility through reusable content and modular theme architecture
  • Supported better product discovery with filtering and search functionality
  • Demonstrated front-end development combined with ecommerce and marketing system integration