CASE STUDY
A custom Shopify storefront rebuild created to demonstrate production-style ecommerce development using Liquid, dynamic content systems, product discovery features, and Klaviyo integration.
Password: eflean
Rebuilt a complete Shopify storefront using HTML, CSS, JavaScript, and Liquid while recreating the structure of a real ecommerce brand.
Used Shopify metafields and metaobjects to manage reusable content and reduce the need for hardcoded theme updates.
Implemented filtering, collection logic, and search functionality to support product discovery and modern storefront navigation.
Integrated Klaviyo email capture directly into the theme to support subscriber growth and lifecycle marketing automation.
CASE STUDY
From strategy to execution, here's how I designed and built a welcome flow experience that drives results.
This project focused on building a scalable WordPress website that allowed non-technical teams to manage dynamic menu content without relying on hardcoded layouts or page builders.
Many ecommerce themes look polished visually but become difficult for merchants to manage when content, layouts, and marketing systems are too rigid or hardcoded.
I recreated the storefront with modular Shopify architecture, dynamic content systems, and reusable components designed around flexibility and long-term scalability.
