In this calendar you will see the campaigns are color coded. Here’s what the colors mean:
This project focuses on building a monthly email campaign calendar for Wilde, a healthy snack brand that sells protein chips made from chicken breast, egg whites, and bone broth. Wilde’s audience is made up of people who care about health and wellness but still want snacks that taste good and fit within their macronutrient goals.
When creating the campaign calendar, the goal was to plan a full month of email campaigns that would keep subscribers engaged while supporting the brand’s business objectives. Instead of relying heavily on discounts, the strategy focused on mixing promotional campaigns with valuable content that educates the audience and highlights the benefits of Wilde’s products.
Identifying Monthly Opportunities
To begin planning the calendar, I first looked at the major opportunities for the month of August. This included seasonal moments like Back-to-School, National Sister’s Day, and the Tough Mudder event, which naturally connect with Wilde’s audience of active and health-conscious consumers.
I also considered promotions the brand wanted to run, such as a 10% discount and a Back-to-School offer featuring the variety pack.
Planning the Campaign Cadence
Once the opportunities were defined, I mapped out the campaign schedule for the month. The calendar is designed around sending three to four emails per week, which helps the brand stay top of mind without overwhelming subscribers.
Each campaign in the calendar has a specific purpose, whether it is driving a promotion, highlighting a product, or delivering value-driven content that builds trust with the audience.
Balancing Promotions With Value
To create a well-rounded campaign mix, I planned several value-focused emails that educate and nurture subscribers. Topics such as healthy snacking on the go, the role of protein in your diet, and comparisons between Wilde chips and traditional potato chips help position the brand as a better alternative while providing useful information to customers.
Additional campaigns like customer reviews and the founder’s story help build credibility and strengthen the brand’s relationship with its audience.
Creating a Complete Campaign Plan
Overall, this project demonstrates how thoughtful campaign planning can balance promotional messaging with educational content to create a more engaging email program. By aligning seasonal events, product highlights, and value-driven topics within a structured calendar, the brand can maintain consistent communication while building stronger relationships with its subscribers.
