CASE STUDY
Campaign Calendar Strategy
A monthly email campaign calendar created for Wilde to plan promotional and value-driven campaigns that support business goals while keeping subscribers consistently engaged.
CASE STUDY
A monthly email campaign calendar created for Wilde to plan promotional and value-driven campaigns that support business goals while keeping subscribers consistently engaged.
Planned a full August campaign calendar built around seasonal events, product highlights, and audience-focused campaign themes.
Aligned campaigns with Back-to-School season, National Sister's Day, and Tough Mudder to connect with relevant audience moments.
Balanced promotional campaigns with educational and value-driven content to reduce over-reliance on discounts and build trust.
Mapped a consistent 3–4 email per week schedule designed to maintain engagement without overwhelming subscribers.
CASE STUDY
From strategy to execution, here's how I designed and built a welcome flow experience that drives results.
This project focused on building a monthly email campaign calendar for Wilde, a healthy snack brand targeting health-conscious consumers looking for high-protein alternatives.
The brand needed a structured campaign plan that could support promotional goals while keeping subscribers engaged through more than discount-focused messaging.
I created a monthly campaign strategy that balanced promotional campaigns, educational content, and seasonal opportunities within a consistent email cadence.
