CASE STUDY
Abandoned Cart Recovery Flow
A segmented abandoned cart email flow designed to re-engage shoppers who left products behind and guide them back to checkout through reminders, social proof, urgency, and targeted conversion messaging.
CASE STUDY
A segmented abandoned cart email flow designed to re-engage shoppers who left products behind and guide them back to checkout through reminders, social proof, urgency, and targeted conversion messaging.
Planned a 7-email sequence for new shoppers and a shorter 5-email journey for returning customers based on purchase familiarity and intent.
Structured each email with a clear role including reminders, reassurance, urgency, and founder outreach to guide customers back to checkout.
Designed emails with clear headlines, dynamic product sections, and visible CTAs to make returning to cart quick and frictionless.
Built a scalable recovery system designed to support testing, personalization, and future lifecycle optimization opportunities.
CASE STUDY
From strategy to execution, here's how I designed and built a welcome flow experience that drives results.
This project focused on re-engaging customers who abandoned products in their cart by creating a segmented recovery flow designed around customer intent and purchase behavior.
Customers abandon carts for different reasons including distractions, comparison shopping, or hesitation around the purchase, requiring more than simple reminder emails to recover conversions.
I designed a segmented abandoned cart journey that balanced reminders, product reinforcement, social proof, and urgency based on whether the customer was new or returning.
